An interesting shot - Vic

We have seen this choppy shot, we like the way that the band members flash into shot and we definatly want to use something like this in our music video.

Analysis of a Music video - Vic

The Kills - Tape Song


The Music video itself it fairly obscure, it is a veriety of short chopy shots, with elements of montage editing. The video lacks a narative, it seems as though its a cluster of different clips, some being repeated. The video itself is very individual and it is clear that the band want to be represented as being 'a little bit out there', 'different, and 'edgey'. The video is set in approxmitatly 11 fairly simple locations, the unusual editing makes the video look effective.  




This element of the video is edited very effectivly, it ensures the unusualness of the video is continued. The flash of colour is a very interesting idea, which which could possibly simbolise the effects of drug taking.



The entire music video is shot in a blured fashion, the shots are also the size of a polaroid which is really edgey and fresh. This gives the music video a 'vintage edge'. Several of the shots are hand held, which represents the camera man walking towatds the artists. This element looks really effective and could possibly be used in our own music video.



This part of the video shows the band palying instruments in a sort of barn setting which looks really dark and grundy which is the style which we are aiming to achieve in our own music video. The shot also have a greeny/grey colour wash, which looks really effective. 



The collage of shot in the these particular shots look really effective. The mixture of the black and white images with the colour is a really interesting idea and I think we could possibly draw inspiration from this element. The colour images have a hazy, blury edge which also is a really good idea. Also at the end of the clip the black and white shot of the male playing the guitar looks 'rocky' and 'grungy', the way in which it has been editing is interesting, the haziness over in the black and white shot looks very 'vintage'.




The use of a fuzzy black and white shot looks effective. The beggining of the first shot a sort of 'fly on the wall' shot. In the shot the people are having a good time and acting as if the camera isnt even there. The second shot is of a guitarist, it begins in a black and white negative shot then a red negative colour wash.

Lip syncing research - Vic

It is essential that we get actors in our video who are fairly good at lip syncing as it makes the video look less effective. Lip syncing out of time with the music looks un - proffessional and 'tacky'. Lip syncing can make or break a music video so it is key that we ensure that it is time perfect. I believe that we should only use several shota of our lead singer lip syncing as it is difficult to do and it is very difficult to edit effectly.

Here are some examples of Good and Bad lip syncing...


Good 




Bad

Props. Emily

In our video we are planning on the characters actually playing the instruments. The shots wont be for long as the people we have choose carnt actually play the instuments we have choosen to put in our video, but as a group we thaught it was essential that they did as to show they were a band!
Trinny will be main vocals.
Hannah on the drums.
Daisy on guitar.

In one of their previous videos you see a chaise longue, we have acsess to one of these so we think it will be effective to see it in our video. On this we thaught it would be a nice idea to see them with lots of pearls to show the girly side to the band. On the side of that shot some dead red roses, to again tie in the red and the dirty/romantic look that we are going for.

The jack daniels bottle will add the efffect of the rock and roll elemt of our video. As a group we thaught that a vodka bottle wasn't dirty enough and isn't sen as a very grimey drink as wisky or JD.

Our 25 word pitch. Emily and Jack

Ideas for shots- emily

As a group we have dicided that we like the shot that is in this clip. its timimg is from 1.14 to 1.16. The two shots are one of taylor on her own and then aging in the same place but with the band behind her. We think this is a very clever shot and intend on using in in our muisc video when we come to make it. We like this shot because it shows the lead singer first showing that she is the important one then again with the rest of the band showing that it is a band and not a singer with a band, thins links back to my earlier posts where i was discussing how she is the focus for the band/ the icon for their audience.

Audience reseach - Vic

I plan to create a questionnaire to determine the age of our target audience. As we have chosen to create a Grunge/ alternative rock genre which will be fronted by a female. We aime to use the music of bands such as 'The Pretty Reckless' or 'Hole,' which is the band that Courtney Love is the front woman of, and or 'Paramore' etc.

I predict that the target audience will be females aged 15-25 as females are mainly fans of female artists and female fronted bands. I Will gain a broarder understanding of our target audience after the completion of the questionnaire exercise.