The Kills, Black Balloon -Emily.

I know 'The kills' is not really a rock band as such but this video resembles some similarities too 'The pretty Reckless' video. After looking at this video i think it wouldn't be impossible to create something of this standard. The whole video has this green/brown wash which seems to be apparent in most rock music video so give a feel of rough/grunge/non-clean cut. The girl in this video is unlike Taylor because she doesn't wear sexual clothing and wear lots of heavy black eye make-up. Even though they are different you can tell that they are aiming at the same type of audience because of the smoking, giving their target audience a invitation to smoke. This way we know they are not aiming at the younger age bracket. This then gives and indication to what genre of music they are. There not pop as that age bracket is vary varied!