Genre - Vic

As a group we have chosen to use a Grundge/ alternative Rock genre. We decided upon a punk rock genre because as a group we believed that we could create a more effective video.

We are well aware that 'rocky' styles of clothing involve ripped jeans and tights long messy hair and dark make up, however we are leaning towards a Rock look; which we we will portray in our video.

Our vision for our project is a grimey, dark video. We are going to ensure that our actors are not looking 'clean cut'.We shall ensure our front woman looks powerful, endearing and feisty  We are going to gain inspiration from powerful women in the'rock' scene such as Courtney love and Taylor Momsen from the band The Pretty Reckless.

 We also plan to use attractive women in our video, ensuring that our video is more appealing to a wider male audience as well as female audiences. Gaining inspiration from female front artist such as Hayley Williams from Paramore we plan to ensure that the front woman in our video will wear red lipstick to cannote sexuality.

Our target audience will be focused at 15-25. However it will also to appeal to the elder generations who are ex Courtney Love fans. However we will use empowering shot such as low angle shots to cannote power and not just focusing on sexuality.