Wednesday 22 September 2010
Marketing Age- Jack
When later talking about the overall rebellious image we wanted to portray for the band we thought that we should differ from the original band themselves. Therfore instead of marketing our all girl band (opposed to the 1 girl 3 men) as 16/17 year olds like Taylor herself we are going to market them at the age of 18. This simply being we wanted to add alcohol and smoking into out video to give it our desired effect of grunge and rebellion. Therfore we decided to make them seem older so that it isnt setting a bad influence to their younger fans.
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Remember Rock is a weird genre. Youth is never a good thing, the vast majority of Rock bands are quite old, by having teenage members you may miss your target audience and attract a more bowling for soup age group. Her backing band (she's already replaced the whole line up once) look considerably older too. Rock is also unbelievably snobbish, authenticity is key, this Guardian article on the band sums it up nicely (and a bit snobbishly)
ReplyDeletehttp://www.guardian.co.uk/music/2010/apr/19/pretty-reckless-taylor-momsen
Finally her favourite bands are allegedly Led Zeppelin, The Who, Pink Floyd, Audioslave, Soundgarden, Oasis, and Nirvana (quite how Oasis fit into that line up I've no idea). She also likes the Beatles!
Try looking at some of their videos (don't bother with the beatles)