Music video analysis. Emily.

'Makes me wanna die' by the mainstream rock band The Pretty Reckless. This video shows a clear representation of what the group is about, rebelion, having a good time and being an individual and help the audience understand the niche of their market.

The video starts of with a establishing shot of the area of where the video is filmed. From what the audience can see it looks like the band are in a rough part of a major US city. There is a deep wash over most of the shots to make it seem more urban, less polished, and somewhat mysterious and fits with their genre of the music.

Throughout the video you mainly see pictures of the lead singer Taylor Momsen, she is the girl with long blonde hair; the only female in the band. People may think that One of the clips you see is of her smoke coming out of her mouth, this conotes rebelion and the whole image of being in a rock band. This also links to when we saw them at VFestival '10. There she told us to 'light up whatever you have' this helps her to connect to and attract their target audience because it shows shes not as clean cut or well behaived as other teens and this is what they believe is what attractive to them as a band.

She writes 'reckless' in a red lipstick, which promotes the band as they are not very big at the moment. Also that red canotes 'sex' and 'danger' two things which link to being in a rock band. We like this shot and may use this in our video.

There is a section just before the chourus where the shot cuts between taylor in black and white and taylor in colour, this is almost like a montage that fits with the beat of the music.